grow. : grow - Edition 4 - May 2017
READ MORE ISSUE 4 | 2017 20 | BUSINESS T hankyou is a local social enterprise that gives 100 percent of the profits from its products to helping people in need the world over. Its original product, bottled water, funds clean water projects in third world countries. Recent additions of body care products and nappies support hygiene and infant and mother care projects. Thankyou Water owner and founder, Daniel Flynn, was personally moved after witnessing extreme poverty. Shocked by how children and families had no access to clean water, he was given the catalyst to begin his brand. “I was looking at the bottled water market,” he says, then a $50 billion industry, “while 900 million people didn’t have access to clean water.” The two numbers, aside from being alarming, presented Flynn with an opportunity and started him thinking. “Why can’t we take the money from the consumer products and together make an impact to those that need it most?” he says. There have been plenty of lessons learned along the way for Flynn and his team. One of the earliest was in gaining support for a cause. Entering some of the most competitive consumer markets, “we had to learn and develop ways to get people on board”. The decision to diversify beyond water was a pretty simple one, says Flynn – creating more product means being able to help more people. When visiting water projects, Flynn and his team were subjected to even more of the communities’ struggles. “You see first-hand, there are many more issues above water. “It was great that we were funding wells, but there were big issues around health and sanitation and well-being,” he recalls. So it’s about helping more people with more products, but more products also enables the brand to engage a growing number of consumers. “Not everyone buys bottled water,” says Flynn, “but I do think everyone wants to help change the world.” Since Thankyou began in 2008, a new generation of cause-focused consumers has seen the social enterprise movement reach the mainstream. Brands that can demonstrate true benefits to a chosen cause enjoy consumer loyalty and are snapping up a greater share of their markets as these conscious consumers choose their products.
grow - Edition 3 - January 2017
grow - Edition 5 - August 2017