grow. : grow - Edition 1 - August 2016
20 | BUSINESS THE KEY TO TALENT MANAGEMENT As any successful business owner will tell you, attracting and retaining good agents and property managers is key to winning the talent war. Here’s how. I f there’s one thing successful managers agree on, it’s the fact that people are the key to winning in business. In real estate, a strategic approach for recruiting and retaining talent is more important than ever due to rising threats to the sector, both cyclical and systemic. These threats include slowing sales post the resources boom and, more immediately, the end of the Sydney and Melbourne booms. Another is potentially serious disruption from blossoming peer-to-peer web portals, which off er to sell homes without an agent – as if ‘agent’ were a dirty word – and for a fixed fee. Good agents are themselves driving the focus on retention from the inside by seeking increasing flexibility from principals in the specific conditions of their employment, says Stefan Williams, co-founder and CEO of real estate marketing services platform Campaigntrack. In exchange for their loyalty to the agency, many make demands regarding recruitment and training, administration, marketing services and collateral.
grow - Edition 2 - October 2016